How do I turn off Device Usage Data on the Toshiba Fire TV?

Fire TV Edition televisions: Open Settings, then Preferences. Open Privacy Settings. Highlight "Device Usage Data" and press Select so it reads OFF. Do the same for "Collect App Usage Data". Do the same for "Interest-based Ads". Turn off the viewing-data row on the same screen. Amazon names it "Over-the-air Viewing Data"; other makers use "Automatic Content Recognition" or "Data Monitoring".

Does the Toshiba Fire TV have ACR?

Yes.

Yes. It runs Amazon Fire TV and the fingerprinting is on unless you turned it off. The toggle is "Device Usage Data" and "Collect App Usage Data" and "Interest-based Ads".

Fire TV sticks track what you open and how long you watch inside apps. Fire TV Edition televisions (Amazon Omni, Toshiba, Insignia, Hisense Fire TV) additionally run Amazon's own content recognition on HDMI and antenna inputs. Sticks are telemetry-only; the televisions are ACR.

How to turn it off

Verdict: Fingerprinting your screen
Brand: Toshiba
Series: Toshiba Fire TV
Model years: 2019–2025
Software: Amazon Fire TV
Who runs the tracking: Amazon Ads
What the menu calls it: "Device Usage Data", "Collect App Usage Data", "Interest-based Ads"
Confidence: medium

How to turn it off

Paths are listed newest firmware first. The year on the box is the fastest guide. If a menu is missing, try the next path down.

Applies to Fire TV Edition televisions

Fire TV splits the screen in three: the name of the screen on the left, the list in the middle, and help for the highlighted row on the right.

Fire TV draws no switches at all. The word under each name is its state, and pressing Select flips it.

Televisions carry this row and streaming sticks do not, because a stick cannot see your aerial. Amazon names it Over-the-air Viewing Data; other makers name it differently.

Our drawing of that screen, not a photograph.

Open Settings, then Preferences
Open Privacy Settings
Highlight "Device Usage Data" and press Select so it reads OFF
Do the same for "Collect App Usage Data"
Do the same for "Interest-based Ads"
Turn off the viewing-data row on the same screen. Amazon names it "Over-the-air Viewing Data"; other makers use "Automatic Content Recognition" or "Data Monitoring".

Other switches

Ads, recommendations and voice each have their own toggle. None of them are covered by the main switch.

Applies to All Fire TV devices

Settings > Preferences > Featured Content: turn off video and audio autoplay
Settings > Alexa: disable if unused

What the switch does not cover

Exact ACR label on Fire TV Edition sets differs between OEMs. We rate the television as ACR and the stick as telemetry.

Servers this platform talks to

device-metrics-us.amazon.com
unagi-na.amazon.com
amazon-adsystem.com

Known fingerprinting and ad endpoints for Amazon Fire TV. These are what the Box blocks. Streaming services are not on the list.

Make sure it stays off

The free app scans your Wi-Fi and confirms the verdict for every set in the house. The Box blocks the servers above at the network level and tells you if a firmware update turns tracking back on.

Look up another TV