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Does the LG UHD (UQ/UR/UT/UA series) have ACR?

Yes.

Yes. It runs LG webOS and the fingerprinting is on unless you turned it off. The toggle is "Live Plus" and "Viewing Information" and "Personalized Advertising".

LG bought the ACR company Alphonso in 2021 and runs it as LG Ad Solutions. The TV samples the screen and audio continuously and reports what you watch on every input. LG calls the feature "Live Plus" and buries a second consent under User Agreements.

How to turn it off
Verdict
Fingerprinting your screen
Brand
LG
Series
UHD (UQ/UR/UT/UA series)
Model years
2020–2025
Software
LG webOS
Who runs the tracking
LG Ad Solutions (Alphonso)
What the menu calls it
"Live Plus", "Viewing Information", "Personalized Advertising"
Confidence
high

Glassback is independent and not affiliated with LG. Names are used only to identify the product. The evidence. How verdicts are made.

How to turn it off

Paths are listed newest firmware first. The year on the box is the fastest guide. If a menu is missing, try the next path down.

Applies to webOS 6 and newer (2021+)

The cog istop right.The panel itopens is onthe left.All SettingsPictureSoundGeneralSupportOpen General
LG's settings sit on the left of the screen in three parts: the icon rail, the list, and a card describing whatever is highlighted.
The system,the homescreen, andwhat the setdoes on itsown.GeneralAI ServiceDevicesSystemEco ModeAccessibilityOpen System
On 2021 and 2022 sets Additional Settings is in this list already, so there is no System step.
Quick Start+,the standbylight, thepointer, andLive Plus.SystemLanguageLocationTime & TimerAdditional SettingsOpen Additional Settings
By turningLive Plus on,youunderstandthat thecontentdisplayed onyour TV canberecognized.Additional SettingsQuick Start+Home SettingsStandby LightPointer OptionsLive PlusSwitch Live Plus off
Highlighting Live Plus prints LG's own description of it in the card on the right, quoted here. The list varies a little by year and country.

Our drawing of that screen, not a photograph.

Applies to webOS 4 to 5 (2018 to 2020)

The cog istop right.The panel itopens is onthe left.All SettingsPictureSoundGeneralSupportOpen General
Drawn from the current menu, because LG has taken the 2018 to 2020 manuals offline and we could not confirm how those panels looked. The path is LG's own.
On a 2018 setLive Plus ishere. On a2019 set itis underAdditionalSettings.GeneralLanguageLocationLive PlusQuick Start+Additional SettingsSwitch Live Plus off
LG's 2018 manual puts Live Plus straight into General. Its 2019 manual moves it into Additional Settings at the bottom of this same list.

Our drawing of that screen, not a photograph.

  3. Turn "Live Plus" off

Other switches

Ads, recommendations and voice each have their own toggle. None of them are covered by the main switch.

Applies to All webOS models

  1. All Settings > Support > Privacy & Terms > User Agreements. Uncheck "Viewing Information", "Personalized Advertising", and "Voice Information"
  2. All Settings > General > Home Settings. Turn off "Home Promotion" and "Content Recommendation"
  3. Sign out of the LG account if unused

What the switch does not cover

  • Some firmware greys out User Agreement items until you re-accept the master agreement. Re-accept, then uncheck the sub-items.
  • LG Channels (free channels) keeps its own ad pipeline running regardless.

Servers this platform talks to

  • alphonso.tv
  • lgsmartad.com
  • lgad.cjpowercast.com
  • ad.lgappstv.com

Known fingerprinting and ad endpoints for LG webOS. These are what the Box blocks. Streaming services are not on the list.

Make sure it stays off

The free app scans your Wi-Fi and confirms the verdict for every set in the house. The Box blocks the servers above at the network level and tells you if a firmware update turns tracking back on.

Look up another TV

A short welcome now, then only when there is something real to show. We never sell the list.

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